Est. Toronto, 2026
The Best Relationships are Built on Trust
So we built a platform where creators and businesses can connect, collaborate, and grow together.
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So we built a platform where creators and businesses can connect, collaborate, and grow together.
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You can't buy attention. You have to earn it.
For too long, the industry has treated digital marketing as a commodity. Businesses were forced to buy clicks that never convert and reach that people ignore. While brands were pouring budgets into traditional ad buys, creators were building the most valuable asset in modern marketing: Authentic Attention.
The old economics simply didn't make sense. We saw creators driving more real purchasing decisions than big-budget ad campaigns, yet they were being compensated with free products and exposure. We saw businesses paying massive agency markups for connections they should have been making directly.
Let's Connex was built to bridge that gap. We removed the middlemen and the guesswork to create a new standard of professional partnership. By treating creators as the high-value creative partners they are, we help businesses unlock growth that traditional ads simply can't reach.
Connect. Create. Convert.
Step 01
Business Posts an Experience
An interdisciplinary team of marketing, strategy, and technology experts dedicated to building the professional standard the industry deserves.
Co-Founder & CEO
Lorne Solway is the CEO of Let's Connex and Principal & Managing Director of Upper Post Consulting Group, where he specializes in business strategy, operations, digital marketing, loyalty program design, communications, and branding for startups, SMBs, and enterprise clients globally. With 35+ years of experience as a senior marketing, strategy, and operations executive, Lorne has worked with leading brands including McDonald’s, Hudson’s Bay, Bell Mobility, Enercare, AIR MILES, TELUS Health, and EllisDon. A Certified Chartered Marketer (CM) and Certified Digital Marketer (CDM), Lorne holds an MBA from the Schulich School of Business and served as President and Executive Board Member of the Response Marketing Association (RMA).
Connect with businesses, collaborate, and get paid for your verified views.
Connect with creators, launch content that drives sales, and never pay more than the reserve.
Industry research: Creators now drive more purchasing decisions than traditional ads, with over 80% of consumers trusting creator recommendations over brand-led marketing.